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             FROM THE EDITOR  
            This week we’ve completely overhauled our Archives 
            section with topical as well as chronological indexing and new, 
            improved search capability courtesy of Google. Let us know how you 
            like it. 
            Our first new feature article this week is a message 
            from our readers. We’ve known for awhile that new designers are 
            streaming into the FPGA domain at an incredible rate. Our “Engineers 
            Speak Out” feature has a summary and excerpts from your 
            responses to our “What’s 
            Your Persona” article from a few weeks back. We were surprised 
            by the robustness of your replies, and what we learned made us even 
            more optimistic about the future of FPGA design. (Is that 
            possible?) 
            Our second 
            new feature comes from Sanjay Bali of Mentor Graphics. Sanjay 
            discusses the application of physical synthesis techniques to 
            complex FPGA design. With the growing complexity of programmable 
            logic projects, the application of physical synthesis is rapidly 
            moving from bonus to mandate.  
            Thanks for reading! If 
            there's anything we can do to make our publications more useful to 
            you, please let us know at: comments@fpgajournal.com
  Kevin 
            Morris – Editor FPGA and Programmable Logic 
            Journal  |   
        
       
      
        
        
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             EVENTS 
             
            
              
              
                
                  
                  
                  
                  Register 
                  for Altera's SOPC World 2004 Today!  
                  
 Experience detailed technical sessions on 
                  embedded processing, high-speed design, DSP, and 
                  leveraging direct memory access. PLUS: Explore live demos 
                  from Altera and its partners and see Altera's roadmap.  Click 
                  here for more 
                  information.     |    
            
              
              
                
                  
                  
                  
                  Industry-Leading 
                  Embedded Processor Workshops! Learn how to use 
                  Xilinx® technology to develop embedded software applications, 
                  architect a PowerPC™-based system, and more during three 
                  exciting Memec Insight workshops, beginning October 5. 
                  Specially priced development boards and software exclusively 
                  for attendees.  Click 
                  here. 
                 |    |    | 
    
       
      
      Engineers Speak Out  The 
      Voice of the FPGA Design Community 
      A few weeks ago, in our “What’s 
      your Persona?” feature article, we discussed the fact that Xilinx is 
      creating new divisions for DSP and embedded processing. We speculated that 
      the idea of focusing on specific categories of new potential FPGA 
      customers, creating groups inside the FPGA company that understand the 
      design challenges and speak the technical jargon of each emerging 
      subculture, would be a compelling strategy.  
      We then decided to test that theory by asking you to drop 
      us a line telling us about yourself.  
      The response was both fascinating and overwhelming.  
      We heard from the people we expected to hear from. We 
      heard from the people we didn’t expect to hear from. We heard from people 
      we never even heard of. We heard many things we expected to hear and many 
      things that we never considered. What we can now conclude is that the 
      situation in the ASIC and FPGA market is even more interesting and complex 
      than we’d imagined. The responses also make us believe that programmable 
      logic is likely to dominate the digital design domain over the next 
      decade. [more] 
       
      
      Does 
      Single-pass Physical Synthesis Work for FPGAs?  by Sanjay Bali, Product Marketing Manager 
       Design Creation and Synthesis Division, Mentor Graphics 
      Corp.  
      As mask prices and NRE costs rise to exorbitant levels, 
      the ASIC route becomes increasingly unrealistic for many applications, 
      especially in low- to medium-volume production quantities. Design starts 
      using ASICs have plummeted from a high of over 11,000 in 1997 to below 
      4,000 in 2003 (Source: Gartner Dataquest). With the advent of innovative 
      FPGA architectures incorporating embedded processors, memory blocks and 
      DSP functions, many designers who depended on ASIC methodologies are 
      turning to FPGAs for new generations of complex designs. The problem is 
      that, increasingly, these designers are the same person, i.e., one day 
      they are designing an ASIC and the next month they may target an 
      FPGA.  There are key differences between the two types of silicon 
      platforms that mandate specific features in the EDA tools you need to 
      develop and implement the latest generation of FPGAs. This paper will make 
      a case with respect to advances in the physical synthesis space. [more] 
       
      
        
        
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             ANNOUNCEMENTS 
            
              
              
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